Back in 2002, LAPregnancy wrote about First
Look Sonogram, a company just getting started which offered 4D
sonograms. Now, three years later and still going strong, First
Look Sonogram announces their newest location in West Los Angeles.
With the boom of the elective 4D Ultrasound
industry, First Look Sonogram is not only the leader in quality and
experience, but being the first 4D business in the country, they
have paved the way and set the standard for all other 4D facilities
to try and live up to.
Three years ago, General Electric introduced a
new type of ultrasound technology called “4D” with the fourth
dimension being “real time movement”. The ultrasound is still
performed in the same manner as a traditional 2D ultrasound but now
Bellies and their families get to enjoy seeing exactly what the baby
looks like in a three dimensional view with real time movement.
Over the past 3 years a new industry has
emerged from the excitement of the new 4D technology allowing
families to have an elective 4D ultrasound to bond with their unborn
baby. Unfortunately there are two downsides to this new industry.
The first being that many of the new companies that are opening are
not hiring licensed, registered sonographers to perform the
ultrasounds. Even though these types of ultrasounds in no way
replace a medical ultrasound, the technician that is conducting the
ultrasound should still be a trained licensed medical sonographer
for both the safety of the mother as well as the baby’s. The
businesses that do not hire licensed, registered sonographers or
have an associated medical director are jeopardizing the safety of
their customers in order to cut their costs and maximize their
The second unfortunate problem with this new
industry is the widespread use of false advertising. Many of the
new businesses that do not have the GE 4D ultrasound machine are
advertising that they offer 4D ultrasounds when in fact they are
using an inferior ultrasound machine that lacks the quality and
clarity of the GE 4D ultrasound machines. Not only is this deceiving
but it will eventually give this new and exciting industry a bad
reputation and will hurt the businesses that are advertising what
they actually have.
So...remember to ask two very important
questions when searching for a 4D ultrasound provider:
is performing the ultrasound exam and is he/she a licensed,
registered (with the ARDMS) sonographer? Hint - If their
answer is that their technician is certified then keep looking for
another place to go!!
type of ultrasound machine are you using? Do your homework,
look the machine up on the internet and see if what they are
advertising is what you are paying for.
With three years of experience in performing
this service, First Look Sonogram is the industry leader that always
puts quality and customer satisfaction before anything else.
We've only heard RAVE REVIEWS from our
readers about First Look Sonogram and they hire only licensed,
registered sonographers, and they have a medical director associated
with each individual facility.
Now you know where to go!!
For more information or to schedule an
appointment, please contact a location near you:
Redondo Beach (310) 543-5152 and
West Los Angeles (310) 446-6181 or
www.FirstLookSonogram.com for more information